Effective Date: 1st August 2025
Who We Are
Muchly.ai (“we”, “us”, or “our”) is committed to protecting your privacy. Our website address is: https://muchly.digital. If you have any questions about this policy or your data, you can contact us at privacy@muchly.digital.
Muchly is a trading name of Seventy Nine IT Ltd and is registered in England and Wales with company number 7740488 and VAT registration number 338 4122 12.
What Data We Collect
We collect and process the following types of personal data:
- Account Information: When you register, we collect your name, email address, and password.
- Usage Data: We collect information about how you use our website and services, including your IP address, browser type, device information, and pages visited.
- AI Interactions: When you use our AI features, we may log your queries, responses, and related metadata.
- Payment Information: If you purchase a subscription, your payment details are processed securely by our payment provider; we do not store your full payment information.
- Support and Communication: If you contact us for support, we collect your contact details and the content of your communication.
- Comments and Media: If you leave comments or upload media, we collect the data shown in the form, your IP address, and browser user agent string.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Enable essential website functions (such as login and account management)
- Remember your preferences
- Analyze website usage and improve our services (using tools like Google Analytics)
- Personalize your experience
You can manage your cookie preferences in your browser settings. For more details, see our Cookie Policy.
Embedded Content and Third-Party Services
Our website may include embedded content (e.g., videos, images, articles) from other websites. Embedded content behaves as if you visited the other website directly. These sites may collect data about you, use cookies, and track your interaction with their content.
We use trusted third-party service providers for hosting, analytics, payments, customer support, and AI processing. These providers are contractually obligated to protect your data and only process it on our instructions.
How We Use Your Data
We use your personal data to:
- Provide, operate, and maintain our services
- Process your account registration and manage your subscription
- Respond to your inquiries and provide customer support
- Improve and personalize our website and services
- Monitor usage and detect/prevent fraud or abuse
- Comply with legal obligations
If you use our AI features, your interactions may be used to improve our services. We do not use your data to train third-party AI models unless explicitly stated.
Legal Basis for Processing (GDPR)
We process your personal data based on the following legal grounds:
- Your consent (e.g., for marketing or optional cookies)
- Performance of a contract (e.g., providing our services)
- Compliance with legal obligations
- Our legitimate interests (e.g., improving our services, preventing fraud)
Who We Share Your Data With
We may share your data with:
- Service Providers: For hosting, analytics, payments, customer support, and AI processing
- Legal Authorities: If required by law or to protect our rights
- Business Transfers: In connection with a merger, acquisition, or sale of assets
We do not sell your personal data to third parties.
International Data Transfers
Your data may be transferred to and processed in countries outside your own, including the United States. Where required by law, we implement safeguards such as Standard Contractual Clauses to protect your data.
How Long We Retain Your Data
We retain your personal data only as long as necessary for the purposes described in this policy, or as required by law. For example:
- Account information is retained while your account is active.
- Comments and their metadata are retained indefinitely.
- AI interaction logs are retained for 12 months for service improvement.
- Payment records are retained as required by tax and accounting laws.
Your Rights
Under the GDPR, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Request deletion of your data (“right to be forgotten”)
- Object to or restrict our processing of your data
- Request data portability
- Withdraw your consent at any time (where processing is based on consent)
- Lodge a complaint with a supervisory authority
To exercise your rights, contact us at privacy@muchly.digital.
Children’s Privacy
Our services are not intended for children under 16. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal data, please contact us and we will delete it.
Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the effective date.
Contact Us:
If you have any questions or concerns about this privacy policy or your data, please contact us at privacy@muchly.digital.