Build your custom app in 2-4 weeks
Turn that messy spreadsheet or manual process into a simple internal app or client portal – built live with you in focused sessions.
Not ready to talk? Describe your process and I'll scope it for free ↓
Perfect for:
Built together
Live, collaborative sessions
Launch fast
Delivered in 2-4 weeks
You own it
Full code ownership
Backed by 25+ years helping established businesses turn operational complexity into a competitive advantage.
Founder stories
See how small teams could turn manual chaos into simple, working tools
Agency founder, 8-person team
Client onboarding portal
12+ hours/week saved
Built in 5 sessions
Replaced 4+ hours of email, contracts, and file chasing for every new client with a simple portal where clients fill in details once, upload documents, and e-sign agreements.
Read more →
E-commerce founder, solo + 2 VAs
Inventory reconciliation tool
3.5 hours/week saved
Built in 3 sessions
Turned a 4-hour Friday spreadsheet grind across three sales platforms into a 10-minute weekly review with one CSV upload and automatic supplier order forms.
Read more →
SaaS founder, technical but busy
Customer feedback tracker
Clearer product decisions and prioritisation
Built in 5 sessions
Consolidated feature requests from email, Slack, tickets, and DMs into one simple voting board so the team can see patterns at a glance.
Read more →
These stories are based on real founder needs and projects, with details anonymised and some elements combined to protect confidentiality. They show the kind of results that are typical for 3–6 session projects.
Examples of custom web apps
Here are real examples of powerful tools built with this approach
Muchly File Sorter
Powerful processing for your PDF documents. Built to handle complex document workflows with an intuitive interface.
Example founder use-case: automatically organise client invoices and bank statements into the right folders every month, so your finance process stops relying on manual filing.
Muchly PQA
PDF Quality Assurance Test Kit. A comprehensive solution for ensuring PDF document quality and compliance.
Example founder use-case: if your product generates PDFs (reports, proposals, invoices), this catches issues automatically before they reach customers.
Common projects we can help with
Here are some common projects founders build with this approach.
Most of these fit neatly into a 3, 5 or 10‑session build.
Starter projects
"I need to validate my idea with a landing page"
Single-page site with hero section, features, pricing, and contact form. Perfect for testing market interest.
"We're launching and need a simple site fast"
Basic marketing site with 3-5 pages to establish credibility and capture leads from day one.
Professional projects
"Our clients need a self-service portal"
Client dashboard with login, document downloads, status tracking, and support ticket submission.
"We're manually processing data that should be automated"
Internal tool with file upload, processing logic, data validation, and downloadable results.
Advanced projects
"We need a multi-tenant SaaS MVP"
User registration, subscription billing, multiple user roles, feature-gated access, and admin dashboard.
"We want to launch a marketplace or directory"
Listing platform with user profiles, search/filtering, messaging, reviews, and transaction handling.
Not sure which fits your needs?
Book a free Discovery Call and we'll help you scope it out together.
Most founders are surprised at how much we can achieve in just a few focused sessions.
How we build together
We follow a simple, repeatable process so you always know what happens next.
1. Free Discovery Call (30 mins)
We start with a no-obligation chat to understand your goals, audience, and vision. Ideally, you'll provide some initial information beforehand, allowing me to craft a rough concept to kickstart our discussion. We'll refine this together, ensuring we're aligned on what you want to achieve.
You'll leave with a clearer plan, rough scope, and an honest view of whether this approach is right for you.
2. Collaborative build sessions
Your app is built live, with you in the driver's seat. Each 60-minute video session is dedicated to reviewing progress, making real-time changes, and building out your app's features.
Between sessions, you'll compile a list of desired changes, and I'll work asynchronously to prepare for our next meeting.
3. Content, design & functionality
We'll work with whatever you have – existing branding and copy, or AI-generated drafts we refine together. Forms, email capture, payments, simple dashboards and portals are all common building blocks we can include. For more complex needs, we'll agree a custom plan.
Pricing: simple & transparent
All prices exclude VAT.
Build Sessions
Each build session is a 60-minute video call where we review, decide, and implement together. I also work asynchronously between sessions to prepare changes and next steps.
One-off Session
A single 60-minute build session, ideal for scoping, quick improvements, or a specific small feature.
Starter Block
3 sessions
Best for small marketing sites or a single, well-defined workflow.
£225 per 60-minute build session
Growth Block
5 sessions
Ideal for a simple internal tool or a basic client portal.
£200 per 60-minute build session
Launch Block
10 sessions
For more complex apps with multiple workflows or a richer client portal.
£175 per 60-minute build session
For larger builds or ongoing collaboration (20+ sessions), we can agree custom pricing.
Ongoing Support Plans
Keep your app evolving at a predictable monthly cost. Minimum 6-month commitment. Prices exclude VAT.
Maintenance-only
£150/month
- No live sessions – work is done asynchronously via your feedback/task board
- Includes up to 1 hour of small fixes and minor improvements per month
- Ideal if you're happy with the app and just want low-key maintenance
Lite
£225/month
- Includes 1 x 60-minute build session per month
- Ideal if you just need occasional tweaks and small improvements
Standard
£400/month
- Includes 2 x 60-minute build sessions per month
- Ideal if you want a small ongoing roadmap after your initial launch
Ad-hoc changes outside a plan are charged at standard one-off session rates (£250 + VAT).
Optional upgrades
Advanced Hardening & DevOps
from £500 + VAT
For more complex apps or custom hosting environments, this upgrade includes:
- Advanced performance and security optimisation
- More robust CI/CD setup
- Deeper monitoring and logging tailored to your stack
Basic production readiness included
For 5+ session projects, I'll also:
- Set up a simple deployment pipeline
- Configure hosting and SSL if you use our infrastructure
- Do a basic performance and security pass so you're comfortable putting real users on it
Hosting options
Our infrastructure: from £50/month
Secure and reliable hosting on our infrastructure, including SSL, automated backups, and seamless deployments.
Most founders choose our infrastructure so they don't have to think about servers, SSL, or deployments.
Payment: monthly in advance
Your infrastructure: custom pricing
If you prefer to host on your own systems, there's an initial setup cost. A custom quote will be provided after assessing your specific hosting environment.
How this approach is different
I use AI-powered vibe coding tools to build fast, but I also bring 25+ years of experience to ensure everything is production-ready, secure, and maintainable.
vs DIY Vibe Coding
Tools like Cursor, v0, and Bolt are amazing – but they don't know your business, won't catch security issues, and can't guide you on architecture decisions.
With me, you get the speed of AI tools + expert oversight so nothing breaks in production.
vs Enterprise Solutions
Enterprise platforms are powerful but often overkill for founder-stage needs. They come with steep learning curves, vendor lock-in, and ongoing costs.
We build exactly what you need, you own the code, and you're not locked into expensive platforms.
vs Large Agencies
Agencies give you a polished process but often mean weeks of spec'ing, higher costs, and slower iteration. You're one of many clients.
You work directly with me, we build together in real-time, and launch in weeks not months.
The best of all worlds
Speed of AI
Rapid prototyping and iteration using
cutting-edge vibe coding tools
Battle-tested experience
25+ years ensuring security,
performance, and maintainability
Strategic guidance
Architectural decisions, tech choices,
and scaling considerations built-in
Is this a good fit?
This is a good fit if:
- •You want to replace a messy spreadsheet or manual process with something simple and robust
- •You're happy to make decisions live in focused sessions rather than drag projects out for months
- •You can give feedback between sessions so we keep moving quickly
It's probably not a fit if:
- •You need a huge, multi-team enterprise system
- •You want to hand everything over to a large agency and be completely hands-off
- •You're optimising purely for the lowest possible cost rather than a focused, collaborative build
What else you get
Muchly Organise Professional Subscription
Enjoy a Professional subscription to Muchly Organise – my own feedback/task board tool – for as long as you remain a client. I'll set up a simple board to help you manage your app's evolution. You'll also gain access to our new focus group feature.
Project timeline
Most projects are completed within 2-4 weeks, with weekly sessions. A super-focused client can even launch in under a week!
Code ownership
Upon project completion and final payment, you'll have access to your app's Git repository and source code. If you cancel hosting, you'll have 30 days to download your code.
Our guarantee: risk-free start
30-day free cancellation: If you decide to cancel within 30 days of your project's start date, you have two options:
- • Receive a full refund, with no code or assets handed over
- • Keep your deposit, and I'll hand over everything built so far
Ready to jump straight to a free discovery call?
30 minutes to understand your needs and see if we're a good fit.
Not ready for a call? Start here
Describe one process or spreadsheet you'd love to kill